Compare Coach Academy to Other Top Programs

If you are visiting this page, I’m guessing you are seriously considering making an important investment in your career and your life. We know that you have several excellent options to consider. We also recognize that many factors will affect your decision — location, schedule, program format, philosophy, faculty, and cost among them.

After we decided to pursue coach training, and before we began to design Coach Academy in 2006, we found the research process to be daunting and almost overwhelming. There are so many variables to try to sort out, and the most complicated was costs–real total costs. It was quite hard to tease out ALL the costs of each program so that we were looking at apples and apples, not oranges and plums.

  • Some programs incorporate all the mentor coaching hours and reference letters that you need for ICF certification, but many do not.
  • In some programs, you receive real practice and coaching for the ICF exams, but others do not.
  • Attractive payment plans are available with some institutions, but a few require all or most to be paid at the time of registration or before the start of the program.
  • Some programs provide all the course material and text books you need while others do not. Textbooks alone cost more than $200 in several programs.
  • Travel expense is obviously going to vary by destination. For sure, it doesn’t apply to virtual programs. Of course, there’s a big reason most top-notch programs are face-to-face: it’s a more effective, stimulating, and powerful learning environment. It’s that simple.

Because of all this confusion and the fact that you really have to dig, dig, dig to find all the relevant costs, we’ve tried to summarize below the essential economic factors for several well-known programs as best we could.

Based on our research, we believe that besides being the most

comprehensive, practical, and exciting

coach training program available today, at an

all-inclusive, in-person price of $3,495 (early bird tuition),

Coach Academy is also one of the least expensive and

the BEST VALUE overall in the market.

See for yourself.


Program Name and Location

Total Cost

Breakdown of costs

Program Overview

Structure, Admission Requirements, and Financial Considerations

Coach Academy International

Coach Certification Program

In-Person, Face-to-Face, Dallas, TX

$3495 Early
$3,995 Regular

Includes Mentor Coaching

All in-person training in an intensive 8-day format. The program is ACSTH approved by the ICF and also approved by the Center for Credentialing and Education for its Board Certified Coach credential. Tuition is $3,995 with an early bird price available of $3,495. Payment plans are available with a $10/month admin fee. Tuition includes 10.5 hours of mentor coaching over the 3 months following the class. All texts and materials are provided. No hidden costs. We meet at the Hyatt House in Addison, TX. Breakfast is included in the tuition, and very attractive group room rates have been negotiated.

Coach Training Program

San Francisco
10 other major US cities

Program is 7 months long with three face-to-face intensive weekends and 12 weeks between each module of peer work, mentor coaching, teleclasses, required reading, and self-study assignments. There’s an oral exam after the last module. Tuition is $9,895. Loan options and payment plans are available. Tuition includes a mentor coach for 6 months, business development program, and all texts and materials. No hidden costs. Appears to be a straightforward application process with no application fee or transcripts required.
University of Texas at Dallas 

The Executive and Professional Graduate Certificate Coaching Program


Totally Virtual


$10,000 tuition

+$200 nonrefundable application fee

+cost of books (approx. $250)

+1.75% (if paid by credit card)

All distance learning program serving a global audience in a university setting. The classes are delivered via an Adobe platform that allows the instructor to be live on camera, and students to have voice interaction with the instructor and chat with each other. NO in-person classes. In three semesters, there are weekly 60-90 minute web-based classes covering approximately 24 modules with 3-6 hours of self-study, writing, peer-coaching, and client coaching per week.  Selected assignments are graded. Students can choose between a non-degree coaching certificate track and a degree-seeking masters track.  Students in the certificate program receive 15 graduate credit hours that can transfer into the Master of Science degree, along with the mentor coaching hours required by ICF. Requirements for admission: five (5) years work experience and three (3) letters of recommendation, plus for degree-track candidates, Bachelors Degree(submit official college transcript). Tuition is $10,000 payable in 2 payments: at the beginning of the first semester and the beginning of the third semester. As in typical universities, there is a $200 nonrefundable application fee. Required textbooks costing approx. $250 must be purchased separately. An additional fee of 1.75% is charged for any credit card payments (i.e. an extra $175 if the total tuition is paid by credit card).
Coach U 

Core Essentials Program Advanced Coaching Program


Primarily Virtual
Chicago, IL
Denver, CO


$5,095 tuition

+$1000 for mentor coach (est.)

+$248 texts

15-month program consisting of two components. The first is a 77-hour Core Essentials program that can be taken either in-person “intensively” or over the phone spread out over more months. After you have graduated from Core Essentials, you choose between Coach U’s Advanced Coaching Program (ACP) or its Advanced Corporate Coaching Program (ACCP) (or both for an additional fee). Mentor coaching is required as part of the program but not included in the tuition. Required books are not included. Payment plans are available. A $150 fee applies to all payment plans plus the total tuition increases depending on the number of payments you choose.
Columbia University 

Columbia Coaching Certification Program

Tarrytown, NY (24 miles north of Midtown Manhattan)

8 month partially in person program consisting of an initial 5-day “intensive”, plus a field “practicum” that is on-line and over the phone, and then a final 5-day “advanced intensive”. Participants who complete the first intensive must apply and be accepted into the Coaching Certification Program. Practicum includes mentor coaching. $1000 non-refundable deposit. One half the cost of the program ($9,300) is due 1 month before the first intensive. There is no fee for the 7-8 month practicum. Then, the second half ($9,300) is due 1 month before the advanced.
Fielding Graduate University 

Evidence Based Coaching Certificate Program

Santa Barbara, CA


$10,890 tuition

+$300 books & supplies

+$900 estimated transportation fees

+$75 nonrefundable application fee

+cost of mentor coach

12-month certificate program consisting of three 12-week online courses (36 weeks total of self-study), 30 hours telephone training, plus 4 in-person skills training workshops, 2-3 days each. Apparently mentor coaching is not included except as part of the “telephone training”. Receive 12 graduate credit hours plus Fielding’s Evidence Based Coaching Certificate. Requirements for acceptance: Bachelors Degree and several years of work experience with decision making responsibility, resume, 1-2 page Statement of Purpose, official college transcripts from all colleges attended, and one reference letter. Required books are not included. Tuition of $4,525 is paid at registration with the balance paid in two additional installments, plus the out of pocket costs for books and other session costs paid when necessary.
Georgetown University Center for Continuing and Professional Education 

Certificate in Leadership Coaching

Washington D.C.


+application fee

+cost of books

6-month program (144 hours). Six 3-day (Wednesday-Friday) on-site sessions approximately once a month, plus additional virtual team meeting, plus 6-10 additional hours per week for reading required books and articles, reflection, and writing papers. Final written paper of 20-25 pages. Designed for Practicing OD consultants or senior HR professionals-bachelor’s or master’s degrees in OD or equivalent and relevant experience required for admission.
Hudson Institute

The Professional Certification in Individual and Organizational Coaching

Santa Barbara, CA


(not including required mentor coach)

$2,995, 1st tuition

$11,500, 2nd tuition-Spring

$12,500, 2nd tuition-Fall

+$1,250 – $5,000 for required mentor coach

+cost of books

1-year program. First, a 4-day “foundational” seminar, then if your application is accepted, three 4-day (Thursday-Sunday) in-person sessions over 8 months plus 8-12 additional hours per week for conference calls, required reading, journaling, case studies, and other assignments including 6 taped coaching sessions, an oral presentation, and a formal written paper. Plus 25 hours of personal coaching with a trained coach is required but not included in the tuition (fees range from $50-$200 per hour). No practice exams. $2,500 deposit. No payment plans-total tuition is due 45 days in advance.
New Ventures West 

Professional Coaching Course

San Francisco, CA
5 other major US cities


$11,200 tuition

+$695 prerequisite class

1-year program, starting with the prerequisite two-day Coaching to Excellence class followed by one 5-day in person session and three 4-day in-person sessions (9 am to 7 pm) plus 5-10 additional hours per week spent on reading 10 assigned books and completing written assignments like case studies and essays. The year includes a self-development plan and extensive coaching. No practice exams. Some mentor coaching. No reference letters. Various payment plans are available with applicable finance charges that vary.
Newfield Institute 

Coaching For Professional And Personal Mastery

Boulder, CO
Reston, VA

11-month program in two modules consisting of four in-person conferences of 3 or 4 days each (Thursday or Friday – Sunday for a total of 14 days) plus 5-7 hours per week for additional reading and writing assignments, study groups, learning groups, teleconferences, group coaching and teaching what you’re learning to a group of 6-10 people who are not participants in the program. Some individual coaching sessions (30-60 minutes each) are included. Payment plans are available but fees are undetermined.
The Coaches Training Institute (CTI) 

CPCC Certification Program

San Francisco, CA
Chicago, IL
Boston, MA
7 other major US cities


$10,900 tuition

+$1,800 for mentor coach

+cost of required recording device

+cost of books

One-year program in two components: Core Coaching and Certification programs. The Core program consists of monthly 3-day weekend sessions in-person over five months. The Certification program is all over the phone with small “pods” of participants working with a supervising coach. Upon completion and successful exams, receive Certified Professional Co-Active Coach (not an ICF credential). Required books not included. Recording device required and not included.
The NLP & Coaching Institute of California 

Coach Certification Training Program

Burlingame, CA
Salt Lake City, UT


$3,900 tuition

+$980 -1,695 for mentor coach

+cost of books

Focused primarily on life coaching with some business coaching. 20-day in-person program of four bi-monthly modules (8 months total). Two required books are not included and must be purchased individually. No mentor coaching. No exam preparation or practice exams. Four payments of $975 each. The first payment is due at the time you register for the program. The remaining 3 payments are due on the first day of the first 3 training sessions.